Urban Outfitters made sexual wellness history by teaming up with
female-founded Lovability Inc., a sexual wellness company known
for their chic condoms and lube. Lovability is now the the first
lube ever sold by Urban Outfitter since the store formed in 1970
and just the second condom company.
Lube is often stigmatized, as too many people falsely assume that
if you need lube for sex, there must be something wrong
with one or all partners given the myth that vaginas are supposed
to get wetter than Niagara Falls all on their own. To start, not
everyone has a vagina, and lube is absolutely crucial for
anal sex. Additionally, lube can make vaginal
sex more comfortable and safer, and who wouldn’t want that? By
selling lubricants along with skin and hair products, Urban
Outfitters is helping normalize and mainstream sexual wellness.
Urban Outfitters has had their glaringly problematic moments,
such as this “Femme” t-shirt that appropriates LGBTIA+ culture.
However, they’ve also had their applaudable moments, such as
using trans and plus-size models in campaigns. The
decision to sell Lovability is another step in the right
direction. Currently available online are Lovability‘s signature
Babe with the Power condoms, their Hallelubeyah lube, and Bae Spray, an aromatherapy body mist that
claims to enhance your natural pheromones. The products will be
sold in nine US flagship stores starting this April.
It’s no wonder that Lovability‘s products are now sold alongside
beauty products, as their packaging is so cute you’d mistake them
for lip balm or hair gel. Their Babe with the Power latex condoms
come in beautiful and discrete little tins and their Hallelubeyah
aloe-based lube comes in a cute tube (not to mention how dope
those product names are).
The company was founded by Tiffany Gaines, who felt that
mainstream condom companies were marketing towards a masculine
consumer base. She wanted to encourage safer sex by creating a
product that feminine consumers would want to buy, and thus
Lovability was formed. The condom tins indeed look like makeup,
and now with Urban Outfitter’s partnership, hopefully carrying
condoms and lube in your purse will become as common as toting
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