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Reading Eggs Survey Found American Parents Inclination Towards Digital Education Apps

New York, NY (September 23, 2019) — Reading Eggs, an online reading program that helps children learn to read, has come up with a new survey that is conducted online by YouGov. The survey suggests that the majority of Americans agree to prioritize reading at an early age directly correlates to a higher quality of life in adulthood.

The survey by the multi-award winning early learning resource is conducted at a time when 56.6 million students have headed back to school.

According to a 2017 reading assessment completed by NAEP, only 37% of fourth-graders read above a proficient level. With more than 35 million children attending pre-kindergarten to grade eight in the 2019/2020 school year, early reading comprehension has never been more urgent. 

The September 2019 survey saw over 2,500 responses from across the country and highlights a majority of Americans, not just parents, see a relationship between developing strong reading skills in childhood and successful adult life.

Mee Vin Mak, Direct Marketing Manager, Reading Eggs, stated,

“In order to aid children as they progress through school and to prepare them for adulthood, parents are now turning to non-traditional tools for educational support.”

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Key learnings of the survey include the following:

7 in 10 (70%) Americans believe reading confidently increases salary later in life. 83% of Americans agree children who prioritize reading skills early will excel throughout their education. Over three-fourths (77%) of Americans agree strong reading skills correlate with increased social confidence and maturity.

Mee further added,

“Based on the survey results, we found 3 in 5 American parents agree that the use of digital educational apps, like Reading Eggs, help children succeed throughout the school. Reading Eggs has been invested in children’s education since its founding and these results serve as a crucial reminder that these life-long skills are developed from a very young age and will have a lasting impact.”

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With the rise of digital education apps in the marketplace, parents can now lean on continued learning outside of the school system from companies like Reading Eggs. It offers reading and math programs for children in the age group of 2-13 years and operates on desktop, iOS, and Android systems.

About Reading Eggs

The Reading Eggs program has been developed by a highly experienced team of teachers, educational writers, animators, and web developers. Its programs focus on a core reading curriculum of skills and strategies essential for sustained reading success. Reading Eggs further supports what children learn at school and helps in improving child‘s school results. Reading Eggs is available via desktop, iOS, and Android app stores.

NOTE: The survey is based on a survey of 2,558 US adults carried out online by YouGov between September 11-13, 2019. Figures have been weighted and are representative of all US adults (aged 18+).

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