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North Gulch hotel to be luxury Marriott brand

The high-end boutique hotel slated for the North Gulch will be the Marriott International Inc. brand Edition — a newish concept with a global presence courtesy of entrepreneur, hotelier and former Studio 54 co-founder Ian Schrager.

Marriott, Ian Schrager Co. and New York-based development firm Flank announced Thursday the brand and some other details of the luxury hotel, to be located at 1101 Grundy St.

According to a release, Edition (stylized as “EDITION”) will offer 280 rooms and five food and beverage outlets: a restaurant, a lobby bar, a swimming pool bar, a rooftop bar and terrace, and an entertainment venue. The hotel will also feature a wellness floor with a spa, a fitness center and an outdoor pool. At basement level, the building will include a 8,900-square-foot food hall. The release does not note the average price for a room.

Marriott offers an Edition portfolio of nine operational hotels and 15 under development. Open hotels are located in London, New York (Madison Avenue and Times Square), Miami Beach, Sanya, Bodrum, Barcelona, Shanghai, and Abu Dhabi. In addition to Nashville, work is underway for the hotel West Hollywood, Tokyo (in Toranomon and Ginza), Rome, Reykjavik, Dubai, Rivera Maya, Doha, Las Vegas, Milan, Madrid, Tampa, Singapore, and Kuala Lumpur.

Many of the hotels are five-star designated.

Relatedly, Metro Planning Department staff approved Thursday the development team’s modification requests related to the city’s downtown code (conditional upon the developer continuing to work with Metro Public Works).

Originally, the building was proposed at 20 stories but will now stand 16 floors and cover a larger footprint. Of note, the building as now planned will offer less exterior vegetation than originally planned. (See more images here.)

Flank’s team includes Nashville-based architectural firm ESa.

Flank, according to sources and as seen in a document submitted to Metro, is now hoping to purchase a building located at 1107 Grundy St. and owned by 1212 Broadway Partners. Rusty Dunn, a local real estate investor, created 1212 for land holdings located in the general area. In addition, Flank seemingly wants to buy a parcel at 1100 Porter St. owned by Highwoods Realty LP.

Flank bought the 1101 Grundy site in November 2018 for $4.75 million, according to Metro records.

The Flank website shows that most of the company’s projects have been boutique condo structures or mixed-use buildings located in Manhattan and Brooklyn. Flank also has undertaken projects recently in Savannah, Georgia, and Charleston, South Carolina. 

Flank was established in 2002 by Jon Kully and Mick Walsdorf and has developed a collective roughly $1 billion worth of real estate since then, with another $700 million in the active and prospective pipeline. Flank’s projects include residential, retail, office and hospitality buildings in New York City and the Southeast.