Taking potshots at Victoria’s Secret has become a rite of passage for its upstart lingerie rivals.
The latest salvo was fired by ThirdLove, a lingerie maker that counts former Victoria’s Secret Chief Executive Lori Greeley as a board member.
Just weeks before the annual Victoria’s Secret fashion show takes place in the Big Apple, ThirdLove is calling for a boycott of the extravaganza in which super models prance around in items such as bejeweled bras, angel wings and barely there lingerie.
“This idea of the supermodel and the angel wings is old,” Heidi Zak, chief executive of 5-year-old ThirdLove told The Post. Her company launched a petition on Change.org with plus-size model Robyn Lawley, calling on the public to snub the broadcast because its runway lineup won’t include larger women.
As for whether Greeley supports the boycott initiative, Zak said the former executive was not “involved in this.”
It’s not the first time ThirdLove, which offers up to 70 different sizes of lingerie, has made an issue of another brand’s markets.
In 2016 it launched a boycott against Calvin Klein for its “sexist” ads and billboards.
Asked about the petition, a spokeswoman for Victoria’s Secret said the company had “nothing to add.”