However, the idea that single women need placating to ensure they don’t fall into a pit of despair on February 14 is patronizing and ridiculous. It’s a sexist concept that has now been entirely commercialized.
Amy Poehler’s character Leslie Knope says: “Oh, it’s only the best day of the year. Every February 13th, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style.
Ladies celebrating ladies.”
Sure, it’s a lovely sentiment in theory.
The idea of Galentine’s Day sends the message that women in relationships need to spend the day before Valentine’s Day with their single girlfriends to check we’re OK and are not going to fall into a pit of despair when February 14 rolls around.
While this may just be because the former is less well-established and people are searching to find out what it actually is, as a lifestyle journalist, my inbox has been inundated with press releases from brands trying to promote their Galentine’s Day products, and many card companies have had sections devoted to the day for years.
From press releases that scream “SASSY GIFTS FOR WOMEN TO GIVE THEMSELVES THIS VALENTINE’S DAY” to floral bouquets targeted at “gal pals,” the marketing for Galentine’s Day is incredibly cringe-worthy.
Eating ice cream on your own isn’t tragic, it’s great. Getty/Westend61
Society will try and tell you it’s tragic to spend the evening of February 14 going to a gym class then flopping on to the sofa with a tub of ice cream for company (Bridget Jones did not do wonders for the image of single women), but personally, I can’t think of a better way to spend an evening.
Being single also doesn’t mean you can’t be happy for your friends who are in relationships — let them have their day of fake, forced, pressurised romance. We’re fine — and we certainly don’t need an equivalent.
Bachelors vs spinsters. James Bond vs Bridget Jones.
We celebrate female friendship all year round — it’s the fleeting but incredibly strong bond you make with fellow drunk women in the toilets of a bar, the pre-date Whatsapp pep talks, and the evenings spent eating too much pizza and unbuttoning your trousers to let your food baby free together.
As Leslie Knope said: “Uteruses before Duderuses. Ovaries before brovaries.