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Ascott opens prestigious La Clef Champs-Élysées Paris as part of The Crest Collection

The desert just got hotter. W Hotels Worldwide, part of Marriott International Inc., today announced the opening of W Dubai – The Palm, located on the Palm Jumeirah, the largest man-made island in the world and one of Dubai’s most iconic attractions. W Dubai – The Palm is the newest W Escape, the W brand’s playful spin on the traditional resort experience and is set to add a new beat to the already dynamic and pulsating city. With its electrifying style, evocative design and eclectic destination restaurants led by world-class chefs including Massimo Bottura and Akira Back, W Dubai – The Palm will shine bright in the famed City of Gold.

“Much like W has redefined modern luxury, Dubai is a city that is firmly in charge of writing its own narrative, fearlessly embracing the future through design, technology and global culture,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The energy and marvel of this incredible city make it the perfect destination for a W Escape – our unique take on a resort holiday – where the bold style, iconic service and signature scene of a W come to play.”

Splendor of Sight and Sound

The breathtaking design of W Dubai – The Palm celebrates the evolution of one of the most dynamic cities in the world, seamlessly juxtaposing the organic, natural curves of sand dunes and coastline with the marvel of the geometric lines of the city’s skyscrapers. It begins with the hotel’s iconic “W” sign patterned to resemble an evaporated desert river bed and the WHEELS (valet) area reminiscent of a falage, a cavernous riverbed covered by palm fronds. Leading guests into the hotel is a stunning display of Orsoni glass tiles in colors inspired by overgrown foliage which reflect the golden sun on the horizon. A head-raising, five-story atrium envelopes the Welcome Desk, a nod to desert fortresses and citadels of long ago. Golden trusses comprised of framed boxes sparkle throughout the space, representing different stages of modern construction in Dubai, a common sight of the ever-changing cityscape, and sit upon carpets that depict the island’s surrounding waters reflecting both construction and clouds. Completing the dramatic entrance is “The Soundwave” – a 6.5 ton, 30m long visual vector that represents a W sound wave. With 640 glass pieces, the towering fixture puts on a show of its own, illuminating in alternating intensities and colors to reflect the beats of the DJ in the neighboring W Lounge.

The W Lounge (lobby) is a stage to see and be seen and celebrates the city’s well-known love of opulence with several geometric fixtures that mimic the raw, natural form of gold. An artistic interpretation of a traditional fire pit sits in the center of the W Lounge, signifying the bonfires that Bedouin tribes would gather around during their desert travels years ago. Connecting the W Lounge to the nearby VIP Lounge is a 13.5-meter sofa in muted earth tones, representing a desert mountain range – the skyscrapers of the past.

Hit Escape

All 350 guest rooms and suites offer uninterrupted views and dreamy amenities. Curved walls are intricately tiled to glisten like the lights and colors of the sea at various times of the day, bringing the shoreline into each room. Modern graffiti adorns the walls of every room, featuring lyrics in Arabic from an iconic song by Lebanese singer, Fairouz.

After checking in, guests can check out the incredible amenities of W Dubai – The Palm, including the hotel’s multiple pools that sit in a wave-like pattern in the center of the Escape to form the W brand’s iconic WET® Deck experience directly facing a fabulous beach with views of the Dubai skyline. Here, guests can swim, soak up the sun and enjoy signature beverages while listening to live DJ performances. The W brand’s signature AWAY® Spa invites guests to ‘Stroll in and Strut out’ offering ten treatment rooms, a steam room, sauna, experiential showers, a hammam and a couples’ suite. Guests are treated to a design inspired by the underwater perspective of a pearl diver, where iridescent shells reflect the sunlight that peeks through the ocean above. Relaxing, social and surreal, the space also features a Beauty Bar for touch-ups and ‘Quick Fix’ treatments. Lastly, guests can sweat it out at FIT (gym) which boasts state-of-the-art equipment overlooking the WET Deck, beach and skyline views, featuring abstract art inspired by the graceful forms of both jellyfish and the parachutes of adventure-seeking skydivers.

Indulge the Senses

W Dubai – The Palm is set to infuse even more decadence into Dubai’s booming, multicultural culinary landscape with six beverage and food destinations. Translated as “I will be right back,” Torno Sobito is the first restaurant outside of Italy by global culinary genius, Chef Massimo Bottura – whose Osteria Francescana has been feted as the “World’s Best Restaurant.” The new destination restaurant borrows the phrase from the signs that hang in closed store fronts along the Italian Riviera of Massimo’s childhood. From the minute guests step through the doors to the last morsel, Massimo mixes deeply personal nostalgia with the decidedly avant garde in a masterful yet playful menu of his favorite recipes. The dishes and design of Torno Subito lean in to Dubai’s reputation for all things playful. Guests dig into Massimo’s favorite bites inside converted rescue boats and pedalos (paddle boats) and can choose a flavor from the roving gelato cart. Massimo, like W, has an eye for irreverence, which is evident in the options for decadent pasta bowls ordered by size: medium and large. Guests dine in a 60’s-esque wonderland, decked with woven green chairs, life sized beachfront imagery, bold metallic accents adorning the ceilings and walls, and lighting reminiscent of dressing rooms and marquees from the golden age of Hollywood.

Pro snowboarder turned adrenaline-fueled culinary master Chef Akira Back brings his modern taste of Japanese cuisine prepared with a Korean essence to the Middle East for the first time at Akira Back. The entrance is marked by a vortex, meant to instantly transport guests to Back’s world. Inside, the design is inspired by “Wabi-Sabi,” the Japanese art of finding beauty in imperfection and acceptance of the natural progression of growth, life and death. The walls of Akira Back are accented with shattered porcelain intricately arranged in inlaid concrete patterns.

SoBe (short for South Beach) is an adults-only playground inspired by the eclectic and vibrant spirit of Miami. This is the only rooftop bar in Dubai where guests can watch the sun sink into the Arabian Sea with 360-degree views to watch as the Dubai skyline lights up each night. Serving up eclectic live DJ performances, imaginative cocktails, and even tattoo artists, there will be nothing else like it in the city.

LIV offers guests greener, lighter, fresher and brighter options for breakfast, lunch and dinner and was designed using only upcycled materials, meaning no new materials were created to build the venue. The restaurant is sprinkled with artwork inspired by the patterns left on beaches by sand bubbler crabs, the official mascot of W Dubai – The Palm.

Scene Stealer

W Dubai – The Palm adopts a bold approach to take events from ordinary to extraordinary. Featuring over 2,000 square meters of event space, W Dubai sets the stage for any elaborate occasion. The sprawling 1,215-square-meter Great Room boasts an extraordinary oval shape, sensually designed with rotating walls letting in (or blocking out) the dazzling Arabian sun. Custom lighting features allow W Dubai to personalize each event, lighting up the scene with a myriad of colors. The Green Room serves as a holding area for events and weddings and features light pendants reminiscent of wedding bands and carpeting adorned in henna-like patterns.

“We are excited to bring the W brand to Palm Jumeirah with the highly anticipated opening of W Dubai – The Palm,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “As our first W Escape in the region, W Dubai – The Palm combines the city’s unique allure with the brand’s bold design and dynamic lifestyle and gives it a locally relevant twist. With game-changing style, amplified entertainment and innovative culinary offerings, this W Escape will inject a fresh vibe into the local hospitality scene and offer the most sought-after luxury getaway for locals as well as global jet-setters.”

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