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The women who market Detroit’s pro teams might have the most difficult front-office job in sports

DETROIT — The four women on a cathedral stage inside Detroit’s vast Masonic Temple represented a rarity in pro sports: They each hold the same job – a top or senior marketing executive for the city’s four major-league franchises – in a field in which women have made advancements but still lag in representation.

And in their collective case, they work for teams that each languishes in mediocrity or worse.

The panel held last week was a brief session on sports marketing as part of the Forbes Under 30 Summit, which featured Serena Williams and Kevin Durant talking to nearly 10,000 attendees.

Speaking about sports marketing were Ellen Hill Zeringue, the Tigers’ vice president of marketing; Alicia Jeffreys, vice president of brand strategy for the Pistons; Emily Griffin, the Lions’ vice president of marketing; and Emily Neenan, senior vice president and chief marketing officer for the sports and entertainment division of Ilitch Holdings Inc., which…