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Pittsburgh’s Trusst Brands lingerie company launches new collection

27 minutes ago

The right fit is it.

Just ask Sophia Berman, founder of Pittsburgh-based Trusst Brands, a company she started because she saw a huge need in the market for a new bra technology that actually supported breast weight effectively.

“So many women I knew were fed up with pain points caused by underwire bras,” Berman said. “So I put my industrial design background to work. Women will find that Trusst bras support 80 percent of the weight from the breast. They will feel comfort on their shoulders and back, something that they probably haven’t felt in a long time due to the way traditional bras are designed.”

The bras use a 3D system that supports from underneath, using your body’s core to do the heavy lifting instead of relying on shoulder straps to pull weight from above.

The latest design in the collection is “The Evie.” The bra will launch July 8, but guests can try on and purchase one before it’s available nationwide and receive free shipping as the first people to place an order at an event Thursday at the company’s new showroom at 6600 Hamilton Ave. in East Liberty. The showroom will be open from noon to 6 p.m. for customers to experience the Trusst line. From 6 p.m. to 9 p.m., there will be cocktails and a panel discussion with Trusst brand ambassadors and members of the board. Berman will moderate.

At Trusst, the specialists take the time to educate customers on finding the right size and what it really means to have a specific breast size as well as the considering a woman’s weight and other body measurements, Berman said.

“Trusst is backed by science, data, and customer requested products,” she said. “We truly listen to our customer to create bras with features that she ne and wants.”

Berman is referring to the design for brassieres for fuller-busted women using the same engineering principles used to support some bridges and architectural structures, she said in a previous Tribune-Review story in 2016. The process involves zeroing in on the truss, which is not only the basis of the design, but also the inspiration for the company name. Trusses are a series of triangular-shaped structures that connect to help distribute weight across a broader area, as opposed to a single point.

This feature was especially useful in designing the patent-pending Breast Advanced Support Technology system, because redistributing breast weight over a broader area was key in reducing the strain on the shoulders and back.

Berman said the thought that women often wear the wrong bra size is complicated, but every brand fits a bit differently. She said it is most important to be focused on how a bra is supposed to fit.

Each bra in the line is named after a woman. This latest one was inspired by a customer named Evie who is an inspiration to Berman. The price range is $58-$68. The company also sells panties. Berman declined to disclose sales numbers, but did say the company is growing and has 13 full-time staffers.

JoAnne Klimovich Harrop is a Tribune-Review staff writer. You can contact JoAnne at 412-320-7889, [email protected] or via Twitter .