However, in June of 2019, the affluent brand hit a major milestone by opening its first ever hotel –not a surprising move considering the link between wellbeing, fitness and hospitality that has strengthened over the years.
The hotel is sheltered within a 14-storey limestone and glass skyscraper designed by architecture firm SOM, and is situated in the heart of Hudson Yards, a major up-and-coming neighbourhood along Manhatten’s westside that is arguably most known for Thomas Heatherwick’s The Vessel, an elaborate honeycomb-like structure that rises 16 stories. Adjacent to the giant public space, Equinox’s new hub has settled in and is setting standards.
Designed by David Rockwell and Joyce Wang to evoke comfort, creativity and focus, the ‘world’s fittest hotel’, as Hotel Designs labelled it ahead of its opening, is an ideal hub to meet, eat, sleep and connect. Extraordinary environments, such as a co-working community space, and thoughtfully chosen elements come together in order to reimagine how people move, eat, sleep, work, and live.
When it come to specifying the luxury elements inside, selecting products and materials that fit perfectly with the Equinox aesthetic was paramount. In addition to Zaha Hadid Design sofas in the public areas, all guestrooms feature the brand’s proprietary sleep system that ensures the best quality sleep. Complete with total soundproofing, a total-blackout window system, the areas also include CocoMat all natural fibre mattresses and Scandinavian-style duvets that allow temperature regulation. In true Equinox fashion, each guestroom and suite comes with a foam roller, yoga mat, blocks and straps, whilst the mini bar contains a juice press and magnesium-based sleep supplements.
Elsewhere, in the presidential suites, British brand Lusso Stone was chosen by the nominated interior designer to supply its Vetrina stone bath. With an ergonomic design, smooth contours and matte black finish, the timeless piece complements the hotel’s vision of performance and regeneration. “The Equinox project is something we are incredibly proud to be a part of as it allows us to showcase our designs in a truly unique setting in the beautiful and exclusive project in New York,” said Mike Manders from Lusso Stone. “We’re constantly evolving as a company and we make sure that we know exactly what we want to develop next. Whether it’s a new design, expansion or the latest bathroom collection, we want to be leading the charge in design and innovation.”
Fresh, seasonal flavours, market-driven menus and dynamic social spaces work in harmony to create modern and clean FB areas. On the menu, as well as in the architectural design aesthetic, discipline and decadence merge.
Upstairs, the iconic rooftop bar operates in an open-air casual setting, and all activity happens around the dramatic Jaume Plensa sculpture, a startling monolith on the terrace’s infinity-edge water feature.
The hotel’s immersive 27,000 square foot spa area maximises the most valuable commodity, time. The luxury wellness facilities include tailored treatments, an indoor salt water pool, hot and cold plunge pools, and our E.scape Pods — private relaxation areas that capture unparalleled views of the Hudson River.
The overall design of the brand’s debut hotel transcends hospitality and elevates the art and science of fitness – it is clear why the hotel has been described as an ideal place to meet, connect, train and sleep, with all four of these elements playing a vital role in the overall performance of the design and service.
The arrival of the Equinox Hotel New York, along with a number of luxury boutiques and high-end restaurants that have opened, has given the Hudson Yards life as the neighbouhood continues to evolve and take shape.