Plays a key role in the execution of multi-channel marketing campaigns for events and membership
Assists in the preparation of outbound marketing assets across social media, email, advertising and print
Assists in managing the overall marketing promotions calendar
Tracks and reports on e-blast, partner ads, website and paid search performance on a weekly, monthly and quarterly basis.
Project manages, Beauty Awards toolkits, Awards seal usage and logistics, and other event collateral as needed.
Manages the ad calendar for external partnerships with trade organizations (except WWD).
Manages planning, deliverables and represents CEW at industry trade shows as needed
Is back up support to digital designer to design and edits marketing materials as needed
Is back up to Technology Support Assistant in the process, coding, testing and daily deployment of emails and surveys as needed
DIGITAL AND SOCIAL MEDIA
Contributes to social media content development/execution
Supports the execution of paid advertising efforts
Maintains app go live and marketing schedule
Ensures the App team has all necessary creative elements to push app live
Develops and executes push notifications schedule for relevant events
Assists in placing ads/assets on website.
RESEARCH, ANALYSIS AND REPORTING
Assists in developing post-event surveys and collecting response analysis
Employs marketing analytics techniques to gather important research data
Researches and stays up to date on best practices for marketing and association membership.
Monitors the Association/industry universe to leverage relevant membership opportunities.
Prepares slides and materials for Board meetings and other presentations.
Prepares welcome/orientation kits for new Board members.
Coordinates logistics for webinars
Schedules weekly eblast meetings
Performs other duties as assigned