BB Dakota is bolstering Madden’s strong side. Sales at the mid-price women’s apparel company grew to $43 million last year. Since Steve Madden already has the affordable women’s footwear market covered, the combined entity could become a powerhouse for wallet-friendly contemporary fashion.
Greats is covering Madden’s weak spot. Steve Madden took over closets (and endangered ankles) with its platform slide sandals, but it has yet to gain notoriety in men’s footwear. So it scooped up Greats, the Brooklyn-founded, Italian-crafted brand that recorded $13 million in sales in the last year. With Steve Madden’s expansive infrastructure, both c-suites hope the Greats brand can go global.