by Tanya Gazdik
3 hours ago
Ten influencers and their guests were invited by
Lincoln’s agency, Hudson Rouge, which curated the experience. They listened to “The City That Sleeps,” an ambient
soundtrack created and performed by Anders Rhedin.
Rhedin traveled to eight different New York City neighborhoods to gather sounds usually perceived as noisy and
distracting in the city that never sleeps. He then turned those sounds into calming tracks.
The influencers were part of Lincoln’s month-long Summerhouse program and were chosen strategically
to correspond with Lincoln’s passion points of design, traveling like a local, and wellness. They participated in several experiences throughout the month, and “Glamping” was the main and final
“On our mission to reach people where they spend time, we have to consider the role that social plays in their lives,” Hudson Rouge Chief Creative Officer Jon
Pearce tells Marketing Daily. “Their fe are full of influencers whom they follow, admire and trust. So it makes total sense for Lincoln to show up in that world in an authentic and
broadcast television is still an important part of our media spend,” Pearce says. “Between live events and live sports, we still find a lot of affluent customers are tuning in. And as long
as we find influencers who maintain a certain aesthetic and point of view that we feel reaches our target customer, we’re going to continue to seriously consider using them.”