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Gerber baby search is on: Here’s how to enter your child


— Does your child have what it takes to be the next Gerber national “spokesbaby?”

Gerber has announced the launch of its 2020 Photo Search — celebrating 10 years of providing parents and caregivers across the United States the opportunity to see their little one become the next baby ambassador for the early childhood nutrition company.

Through Feb.

21, parents or legal guardians of children from birth to 48 months (4 years old) are encouraged to submit their child’s photo and story via Gerber’s online submission portal for a chance to have their child serve as the Gerber spokesbaby for 2020.

Photo Search, which launched a decade ago, celebrates babies of all backgrounds.

“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Gerber President and CEO Bill Partyka. “We always strive to make each year of Photo Search bigger and better than the last, and we encourage families all over the country to submit their little ones for a chance to be a part of this special year with us.

You can include photos and videos of your little one and share stories about your family in the Photo Search entry process. To enter your child in the 2020 Photo Search and to read the official entry rules, you can visit Gerber’s online submission portal at photosearch.

There is a limit of one entry per child per family throughout the entire submission period. Each entry must be unique, and duplicate or automated entries are prohibited.

Entries will be judged based on visual appeal of the child in the photo, expressiveness of the child in the photo, and consistency with Gerber’s heritage and its “Anything for Baby” mission.

The grand prize winner will be named a Gerber spokesbaby and will receive one $25,000 cash award provided in a check that can (but isn’t required) be used toward that child’s education.

As of Thursday, nearly 4,000 people in New York State submitted their child in the Photo Search contest.