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Discovery has a reward programme for the super rich – here’s what they get

Discovery offers high net-worth clients an invite-only reward and credit card programme. Benefits include free international flights, personal concierge services and discounted hotel stays. The programme cost R170 more than the typical Discovery Vitality programme, aside from additional credit card costs. For more stories, go to Business Insider SA.

High net-worth Discovery clients enjoy free international flights, personal concierge services and discounted hotels through Vitality Purple. 

The invitation-only reward and credit card programme, launched near the end of 2017, builds on the Discovery Vitality rewards scheme.

Members can expect to pay a base of R429 a month – R170 more than the typical Discovery Vitality programme – as well as additional credit card fees which Discovery does not disclose to get a host of benefits. 

Also read: 60% of Discovery Vitality members are overweight – and they will now get personalised weight-loss plans and fitness goals

Discovery Purple benefits include: 

Concierge service to book flights, hotels or restaurants, available 24 hours a day. Savings up to 100% on 12 return local and two return international flights for a client and their spouse.Free international travel insurance when you pay for an international flight through the credit card. Access to over 40 exclusive local and international golf courses. Free access to Virgin Active, including Virgin Active collection, gyms or Planet Fitness gyms anywhere in the country. 50% off of local and international boutique hotels in the Purple Hotel Collection, limited to 20 nights and a maximum saving of R3,500 per night.Up to 50% off trips on Rovos Rail where entry tour prices start at R22,350.Up to 20% off travel bookings through World Leisure Holidays, Royal Caribbean cruises and Contiki, subject to an individual’s Discovery level.Up to 50% off spa treatments at certain Africology, Amani and African Pride spas, subject to an individual’s Discovery level. #####IMG000000001#####

Discovery said Purple members also gain access and get 50% to Discovery’s Executive Wellness Experience where they consult a doctor, registered nurse and biokineticist. 

During this experience, everything from vision, diet, hearing, posture, and ECG is checked, whereafter an individual health report is provided.

Also read: The C-section rate among Discovery members is now up to three times higher than at American celebrity hospitals – here’s why

Discovery said the Purple programme is specifically designed to deliver their most comprehensive benefits along with an array of unsurpassed rewards.

“As a high-net-worth individual, clients will experience the unique touch personal touch of a dedicated purple consultant backed by a team of trained professionals who will ensure they enjoy a truly bespoke experience,” Discovery said.