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Complaints after repeated screenings of tennis player’s underwear on Sky Sports

Sky Sports says it’s sorry some people were offended after a tennis fan complained about the repeated screening an image of a female player’s underwear to promote New Zealand’s premier tennis tournament, the ASB Classic.

The tournament sponsor, ASB Bank, said it was “disappointed” at the repeated screenings.

The bank raised the image in question with Sky last week, before a tennis fan commented on an ASB social media post this week, giving both Sky and the bank a serve for the footage.

“What a pity you let Sky Sport use this photo repeatedly for advertising women’s Tennis .

. .

must have broadcast it 100 times a day . .

. this is the best tennis photo they could use? .

. .

And you let them do it?” the fan said in her post.

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“I’m not a prude and neither are all my friends on [Facebook] who agree with me that it is pretty bad when a bank uses a women’s crotch to advertise a sport.

For those who don’t have Sky here is the repeated tennis shot . .

. Shame on you both.

#####IMG000000000#####

ASB replied to the post, stating they were “disappointed” with the choice of images the host broadcaster used to promote the women’s segment of the tournament

“We raised this with them last week but you may also wish to contact them or the Advertising Standards Authority directly with your concerns.

As it is now the men’s week of the ASB Classic, you won’t be seeing this particular image again,” the reply stated.

Sky issued a statement on Wednesday.

“We’re sorry to hear that the break image offended some people.  We have taken the feedback on board,” a spokesperson said.

 

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