GrowFit, a children’s health, wellness and fitness company, offers programs and physical education to children ages two to thirteen. Their game-based approach allows children to learn about teamwork and sportsmanship, build age-appropriate skills and gain confidence while having fun.
For this campaign, the goal was to bring in new signups for GrowFit‘s sports programs. To achieve this goal and outperform their current benchmarks, GrowFit needed a clearer picture of who their members were so that they could effectively identify and target their best prospects.
GrowFit was eager to add a direct mail approach for their new campaign, since they had never used direct mail before, while continuing to use social media and email outreach which they had used for their previous campaigns.
They hoped that building predictive profiles of their top prospects would help them gain access to a large pool of more targeted prospects and enable rapid new customer acquisition across omni-channel campaigns. In order to measure the effectiveness of the predictive targeting, GrowFit measured net-new customer acquisition and ROI.
Reach’s automated cloud predictive platform enabled the brand to identify top prospects who look most like their current clients in order to target them with omni-channel campaigns. With Reach, GrowFit was able to build a look-alike model and pull a list which they have been using for quarterly campaigns. The self-service platform creates profiles in minutes, without needing to wrangle data or involve large teams of data scientists. To produce each profile, the Reach platform builds hundr of predictive models behind the scenes and algorithmically scores the prospect universe with the model to identify top prospects.
“We didn’t know enough about our customers, all we knew was that they all had children in the household,” said Ashley Schildwatcher, Director of Sports Program at GrowFit. “Reach’s look-alike modeling has helped us launch our first of many direct mail campaigns.”
The targeted omni-channel campaign acquired 50% more net-new clients in the first week than GrowFit‘s previous, non-targeted methods, and 40% more year-over-year in customer acquisition with a majority attributed to Reach’s predictive platform. The brand ultimately saw 130% ROI after the first month of the campaign.
“Data can make or break your marketing campaigns,” said Ben Barenholtz, VP of Marketing at Reach Analytics. “A lot of marketers still aren’t accurate enough with their targeting to make their campaigns successful and that’s a costly mistake. The best, most successful campaigns get attention because they are laser-targeted, engaging and they build brand awareness.”
The Reach predictive cloud offers brands and agencies something they’ve never had access to before—the ability to create predictive profiles in real-time, without needing to wrangle data or involve data scientists.
Designed for brands and new customer acquisition, the Reach Analytics predictive intelligence platform lets consumer marketers uncover insights about their customers and find prospects faster, easier and more accurately than ever before.
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GrowFit offers sports programs and physical education to children two to thirteen years of age. Our game-based approach allows children to build age-appropriate skills and gain confidence while having fun. Our expertly trained staff, creative programs and social-emotional approach set us apart and enable us to teach our core values of teamwork and sportsmanship.
GrowFit physical education curriculum is designed to provide teachers with a comprehensive and differentiated online tool to teach physical literacy to students with varying ne. Our classes are designed to inspire children to be active by teaching them basic sports skills through the spirit of play, and our camps are designed to provide a safe and exciting environment for children to discover new passions and engage in a variety of sports and games.
About Reach Analytics
Reach Analytics provides cloud-based, automated predictive marketing with the only predictive platform designed specifically for brands. Delivering advanced consumer targeting, profiling and customer acquisition, Reach Analytics enables marketers to develop a deeper understanding of their customers and accurately discover and reach their best prospects—in minutes rather than weeks or months. Reach Analytics is a privately held technology company headquartered in Redwood City, California.
SOURCE Reach Analytics